New two-part TV show, Dubai Hustle, airing on the BBC aims to show how the burgeoning Dubai real estate market is progressing and whether a group of ten British agents can make it in the future-facing territory.
Marketed as The Apprentice meets Selling Sunset, the show follows the group working within Haus & Haus, a British property agency with an office in Dubai.
Haus & haus’ managing director James Perry said: “This is aspirational television for young people.”
“We hope it inspires others to widen their ideas about what they are capable of; there are so many great opportunities out there.”
The series is produced by U.K. production outfit Multistory Media.
Rudy Lira Kusuma, from Your Home Sold Guaranteed Realty, has made it the company’s mission to coach real estate agents to build their own teams and develop businesses around themselves.
On the prospect and thought process behind the series, he said: “We’re based in California and our goal is to grow and help one thousand real estate agents in California by December 30, 2024.”
“Our real estate sector is booming and a lot of Americans are moving to the state and expanding their portfolios with new properties. From an international perspective, however, it’s easy to see the allure of Dubai and how much it has grown in the past few years.” He said.
“There’s certainly a lot of opportunities there and it’s cool to see young people try and make it in an exciting market away from their homes.”
He continued, “I think COVID showed us just how small the world is in some ways, so you’re now seeing more people travel and move countries to work remotely and start new lives than ever before. Real estate is such a strong industry with a genuine transferable skill set so it’ll be entertaining for audiences to see the nuances that go into the trade.”
The goal of Kusuma’s company is to allow agents to experience financial freedom and not necessarily be beholden to only one linear way of doing business in the industry. Managing to sell 500 homes a year across his first three years of building his team at REMAX in California, Kusuma stated, “it’s a good opportunity for viewers to witness different areas of the business on the show.”
Currently the firm is expanding to all California, Texas, and Florida to capitalize on the market.